Call of Duty’s long-standing tradition of explosive launch weeks seems to have hit a rare break. The release of Call of Duty Black Ops 7 hasn’t created the overwhelming surge normally associated with the franchise. Players are jumping in, but the familiar “Call of Duty launch week shockwave” feels noticeably softer this time.
For a brand that usually dominates its release window by name alone, this slower momentum stands out. A crowded FPS landscape has played a major role; several major shooters arrived in the same period, while established live-service games continue to pull players into their ongoing seasons.
Now mid-launch metrics confirm the shift: Call of Duty Black Ops 7 has recorded the weakest opening of any Call of Duty game in the last 20 years. Both physical and digital traction are trending below previous entries, signaling a broader change in how players are responding to the series.
Analysts point to multiple factors: Rising competition, franchise fatigue, and a marketing cycle that didn’t generate the signature Black Ops hype. Some players also noted concerns around the campaign and overall creative direction, suggesting expectations and reality didn’t fully align.
Still, Call of Duty’s fate is rarely decided in week one. Long-term updates, seasonal drops, and multiplayer retention often determine whether a title recovers or stalls. If Call of Duty Black Ops 7 delivers strong post-launch support, the slower opening may simply fade into the background.
What do you think caused Call of Duty Black Ops 7’s weakest launch in two decades? Share your thoughts below, and follow VGNW and our X account for ongoing coverage as we track the game’s performance throughout the year.
